There’s a popular saying among Internet marketers that “the money is in the list.” There’s some truth in that, as it’s much easier to make a sale to an existing customer than it is to find new customers. Many experienced marketers have mailing lists of 10,000, 50,000 or even 100,000 names, and they guard these lists with their lives.

While a solid mailing list is a key component of online success, it can be quite difficult to create a large list. You can build squeeze pages to try to get people to sign up, but some squeeze pages can turn people off, particularly if you request too much information. Many would-be marketers struggle to build a list of any size.

Matt Haslem says that he has solved all of the big mailing list problems with his new product Optin Accelerator.  I decided to have a look and see what it’s about.

There were four things I wanted to know about Optin Accelerator:

• What do I get for my money?
• Is the book affordably priced?
• Is it easy to understand?
• Can I get started immediately?

Matt’s product is a simple script that is hosted on his own site for technical reasons. It’s easy to set up, and it has an amazing feature that no other mailing list system has - the ability to import e-mail addresses. This is the same type of system that has made Facebook and MySpace so incredibly popular. You can recommend products to people on your Gmail, Yahoo! or AOL or MSN list, and importing the addresses is as easy as point and click.

Not only that, but you also get the following features:

• Grows your list 300%-400% faster by increasing opt-in rates
• Increases sale rate and conversions by personalizing sales pages
• Integrates with all popular autoresponder systems including Aweber
• Provides personalized e-mail messages so your prospects can refer friends
• Completely eliminates “opt-in page rage” that can turn customers away
• Easy to install and set up
• Will not run afoul of spam laws

Unlike previous mailing list systems that were poorly documented (remember Opt-in Voodoo?), this one comes with full documentation so that it’s a snap to use.  The product comes with four training videos so that you can see how easy it is to set up:

• Initial setup
• Setting up autoresponders and co-registration
• Personalizing the viral e-mail messages
• Personalizing the thank you pages

Matt Haslem seems to have created the most powerful and easy to use mailing list builder ever. If you have struggled to create a mailing list of any size, this could be the tool that skyrockets your list into the stratosphere. And since “the money is in the list”, you should get both a larger list and a lot more sales.

This product is highly recommended.

Charlie Essmeier
Retro Marketing

You can purchase Optin Accelerator here.

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